The Influence of Spouses and Children in Family Consumption Decision-Making
Understanding the role of families in consumer behaviour Family as a consuming and decision-making unit is a central concept in…
Category
Marketing Psychology
Category
Marketing Psychology
How Cultural and Social Factors Affecting Consumer Decisions
The broad study of consumer behaviour helps businesses and marketers understand why and why not an individual purchases goods and…
How Consumer Motivations, Beliefs and Attitudes Affect Decision-Making Process
Motivation When it comes to consumer behaviours, motivation plays a crucial role. It refers to the internal psychological processes that…
The Consumer Decision-Making Process
Five steps of consumer decision making process Whether want it or not, we as consumers have to go through some…
Consumer Behaviour
Overview of consumer behaviour Consumer behaviour refers to the study of how individuals, groups and organisations select, purchase, consume and…