Economics Macroeconomics Concepts Julia Nguyen, April 8, 2025April 8, 2025 Economic Growth Aggregate Demand Aggregate Supply Inflation Monetary Policy Fiscal Policy Economic Cycle Unemployment International… Continue Reading
Leadership Leadership from a communication perspective Julia Nguyen, January 16, 2025April 7, 2025 Leadership is integral to the success of any organisation. Leaders shape the vision, inspire employees,… Continue Reading
Leadership Effective Decisions – Key Learnings from Peter F. Drucker Julia Nguyen, January 11, 2025April 7, 2025 Peter F Drucker (1909-2005) was once regarded by President Bush as ‘the world’s foremost pioneer… Continue Reading
Strategy Culture and Strategy Julia Nguyen, December 17, 2024September 5, 2025 What Is Culture, and Why Is It Important? When discussing culture, I assume most of… Continue Reading
Strategy Example of a Business Report: The Case of Cochlear Limited Julia Nguyen, November 19, 2024April 7, 2025 Executive Overview Executive summary Cochlear Limited stands as a globally renowned leader in hearing solutions,… Continue Reading
Strategy Understanding Strategic Planning Julia Nguyen, November 4, 2024September 5, 2025 Formal strategic planning was first introduced by the largest firms in the mid-1950s. Since then,… Continue Reading
Entrepreneurship Developing Business Plan With Business Model Canvas Julia Nguyen, September 30, 2024April 5, 2025 Business Model vs Business Plan: What’s the Difference? A business model is nothing more than… Continue Reading
Entrepreneurship Develop a Financial Plan for Startups Julia Nguyen, September 28, 2024April 5, 2025 What is Start-Up Financial Planning? Startup financial planning is a process of planning the financial… Continue Reading
Entrepreneurship Five Principles of Effectuation Julia Nguyen, September 28, 2024April 7, 2025 Context Effectuation is a concept that arises from a long-standing question: What drives entrepreneurs to… Continue Reading
Entrepreneurship Dimensions of Entrepreneurial Ventures Julia Nguyen, September 28, 2024April 7, 2025 Business Structure One of the first critical decisions and requirements to be made when forming… Continue Reading
Entrepreneurship Fundamentals of Entrepreneurship Julia Nguyen, September 28, 2024April 7, 2025 Who Is An Entrepreneur? An entrepreneur is an individual who creates and manages a business,… Continue Reading
Strategy Balanced Scorecard As An Effective Measure Of Strategy Success Julia Nguyen, September 24, 2024September 5, 2025 The era of traditional financial accounting measures such as return-on-investment (ROI) and earnings-per-share (EPS) has… Continue Reading
Marketing Psychology The Influence of Spouses and Children in Family Consumption Decision-Making Julia Nguyen, September 15, 2024April 8, 2025 Understanding the role of families in consumer behaviour Family as a consuming and decision-making unit… Continue Reading
Economics Economic Events Julia Nguyen, September 14, 2024April 8, 2025 Great Depression (1929) The Oil Crisis (1973) Japanese Asset Price Bubble (1986 – 1991) Black… Continue Reading
Marketing Psychology How Cultural and Social Factors Affecting Consumer Decisions Julia Nguyen, September 13, 2024April 8, 2025 The broad study of consumer behaviour helps businesses and marketers understand why and why not… Continue Reading
Marketing Psychology How Consumer Motivations, Beliefs and Attitudes Affect Decision-Making Process Julia Nguyen, September 12, 2024April 8, 2025 Motivation When it comes to consumer behaviours, motivation plays a crucial role. It refers to… Continue Reading
Marketing Psychology The Consumer Decision-Making Process Julia Nguyen, September 11, 2024April 8, 2025 Five steps of consumer decision making process Whether want it or not, we as consumers… Continue Reading
Marketing Psychology Consumer Behaviour Julia Nguyen, September 11, 2024April 8, 2025 Overview of consumer behaviour Consumer behaviour refers to the study of how individuals, groups and… Continue Reading
Economics Microeconomics Concepts Julia Nguyen, August 31, 2024April 8, 2025 Needs vs Wants Shortage vs Scarcity Economic Resources Trade-off and Opportunity cost Demand and Factors… Continue Reading
Emotional Intelligence Relationship Management: The Key To Achieve It All Julia Nguyen, August 30, 2024April 5, 2025 What is relationship management? As human beings, we are all connected to other people through… Continue Reading